Contrary to popular belief, “they” are not dumb. “They” are humans.  “They” are DONORS.

They feel and think.  They want and need.  They give and take.

So, treat them like it!  Ask DONORS what they feel, think, want, and need.

Don’t assume a gimmick will work.  Don’t assume you know what they need or what they want to hear.

How do you work with donors?  Leave a comment with your perspective.

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