This afternoon, I benefited from attending Michael Reynolds’ session, Content Marketing in 90 Minutes a Week.

First, take a simple topic idea, and turn it  into a…
Blog post, plus a video or podcast

Then, share the new content…

  • Email distribution
  • Post on Bookmarking Sites
  • Spread on social networks

Later, throw in some of these efforts…

  • Making Referrals
  • Writing LinkedIn Recommendations
  • Content Curation
  • Review of Metrics

Finally, focus on these details…

  • Retweeting others
  • Social updates with personality
  • Commenting on blogs
  • Monitoring the brand
  • Asking and answering questions
  • Tweaking systems

Want more? Follow the conversation on Twitter: #BIN2011 @michaelreynolds

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