Growing up, my mother always insisted that I be polite – whether I was asking for something or not, whether I was speaking with a stranger or a relative, whether I was speaking with an adult or a peer. With her reminders, polite behavior soon became habit.
Fundraisers, are you minding your manners?
- A gift should be recognized within 48 hours of receipt.
- Donors should receive at least three meaningful thank you’s before they are asked for another donation.
Nonprofit professionals, is it institutional “habit” to be polite?
- Fundraising policies can dictate the required contact with donors.
- Database systems can automate reminders for donor contact.
- Assigning fundraisers to the donors can support this process.
I recommend profiling a “donor journey” to determine if your fundraising program is expressing enough please and thank you’s. Set up a fake donor in your system and experience the contacts with the organization. Too much or too little contact? Too organization-focused or donor-focused? Too generic or too specialized?
Please leave a comment with your experience in profiling a “donor journey.” What did you learn about your organization’s contact with its constituents?