This afternoon, I attended the Blog Indiana session:  Demonstrating Your Expertise with Pete the Planner.

Here are some of my learnings…

When planning your media efforts, engage in traditional media and new media.

  • Consistent blogging can lead to:  regular columns in publications, speaking gigs, books, and prospective clients.
  • Social media gives an opportunity for question/answer dialogue.
  • Writing books identifies you as an author and establishes your reputation.
  • Give great interviews (on radio or television) with concise sound bites and by talking into the camera.

Be real.  Be really real.

  • Master your own expert advice and live it!  Embody your perspective, your recommendations, and your field.
  • Keep it positive – be confident, exude energy, and be original.

Want more? Follow the conversation on Twitter: #BIN2011 @petetheplanner

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