People do business with you because they want what you have AND are willing to pay you for it.

 

So what do you have?

 

And what do people perceive you to have?

 

If you listen to people and you watch how people interact with you, you will begin to understand how they value you. And then you will know how to do business with them.

 

People will show you. And people will tell you. You just have to be paying attention.

 

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