Myth #2:  Networking success can be measured in inches of business cards received.

Sure, the amount of business cards you collect during an event can be helpful information in evaluating how you spent your time.

But don’t forget that it is quality over quantity!

Take time to engage in substantive conversation.  Get to know something significant about the other person.  And share something important about you.

Speak long enough with someone to:

  • Determine if there is potential for mutual benefit
  • Figure out if a follow-up meeting one-on-one would be helpful
  • Be able to remember something about them!

*I’ve found that some of my most valuable time spent at an event only results in one business card.

So, before you try to chase down as many cards as possible, just get to know somebody.

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