We often think of twenty-somethings as always texting, facebooking, and tweeting. Sure, usage rates for social media may be higher for younger generations.
But, does this also apply to young people’s preferences for fundraising solicitations?
Recent research, conducted by Achieve and Johnson, Grossnickle, and Associates, investigates the giving patterns of young donors. These two top-notch Indianapolis nonprofit consulting firms recently released their findings.
The 2010 Millennial Donor Study is available here at millennialdonors.com. Details include:
- How Millennials want to be asked
- How Millennials want to be involved
- How Millennials want to communicate
Please leave a comment with your thoughts on Millennial Donors. If you are a fundraiser, what are your experiences? If you are a Millennial, what are your preferences?