I assume other people don’t like checkout lanes, either.  So, why would we want donors’ online giving experience to feel like a checkout?

It’s our job, as fundraisers, to create a positive giving experience for our donors – regardless of the specific vehicle.

So, before you set up a PayPal account, review the numerous other online giving tools available.  There are so many options available.  Find the one that works best for your organization and, most importantly, best for your donors!  Here’s a concise article, comparing and contrasting the options.

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