Brainstorm the sparkle.
Consider an aha moment, a captivating story, an iconic illustration, or a key take-away.
Then figure out your flow of ideas. How are you going to lead your audience through this experience?
Identify an action. Get your audience involved and give them something to do. Don’t let the inspiration fall short of inspired action!
Consider your audience. Certain stories will resonate with certain people. Specific examples may be more relevant to a particular group of people. Know to whom you are speaking. And then speak to them!
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