Here’s why I like the resource:
- It was developed by Network for Good – a well-respected organization, specializing in online fundraising.
- It’s free. Information is openly shared for the betterment of all.
- The resource is user-friendly. Each aspect of online fundraising has its own “checklist” for effectiveness.
- It’s concise. The information provided is clear – void of fundraising or technology jargon.
- The content resonates with my experience and education in marketing and fundraising.
In addition to the important contribution from Network for Good, a particular nonprofit scholar, Adrian Sargeant, has also made a great impact in the field of online fundraising. In this prior post, I offer some suggestions after attending a presentation by Adrian Sargeant. Here’s some of the main points:
- Online communication must be integrated with offline communication.
- Incorporate different vehicles for interaction (two-way communication). Some ideas include: tribute pages, comments to blogs, surveys, advocacy, etc.
- Leverage opportunities for members to attract other members. Why not “tell a friend?”
- If possible, make it personal. Some of this personalization is quite costly, but at least worth looking into!
- Be creative. Please, please, please. Don’t just have a website to have one. Make it mean something!
- Make an ask on every page. I thought this point was particularly important. You never know when a website visitor may be moved to contribute; make sure the donation page is accessible from every other page.
- Treat a donation like a donation. Avoid “add to cart” and “check-out” language.
Please leave a comment. Tell me what you think about Network for Good’s free resource. Or, tell me your recommendation for online fundraising!