…Inspired by the new documentary, POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD.
Ever wondered why people ask you where you went to school, what side of town you live on, or what organizations you’ve worked for? Oh, yeah! And, don’t forget about the name dropping and games of “Oh! Do you know <insert random person’s name here>.”
Why? Because people believe that your education, neighborhood, employers, and relationships say something about who you are!
Why? Because schools, places, businesses, and people have brands. Each entity has its own identities, characteristics, and personalities.
So what? Well, people will believe certain things about you, based on the types of people, places, and things that you are associated with.
So what? Well, be thoughtful about your choices in your own professional development. If you decide to volunteer or work for a particular organization, that organization’s brand will be associated with your personal brand.
You are now entering the world of co-promotion and brand sponsorship – whether you meant to or not!
- Brand Partnership with Nonprofits: Lesson #1 from The Greatest Movie
- How Nonprofits Can Reach Millennials: Lesson #3 from The Greatest Movie
Want to better understand what happens when brands get together and mingle their identities? Go see POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD. I really enjoyed this movie and recommend it!
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