…Inspired by the new documentary, POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD. Does your nonprofit organization:
- Offer sponsorship opportunities to businesses at your fundraising events?
- Seek partnerships of mutual benefit with other nonprofits in your community?
- Accept donations from donors – individuals, foundations, or corporations?
If you answered yes to any of those questions, you need to be thinking more critically about your brand and brand partnerships:
Consider the assets of your brand – how does a corporate brand benefit from partnering with you? Take a brand inventory! Ask a local PR firm to help you identify your brand strengths and the value of association with your brand. You may be underselling sponsorship opportunities!
Consider your management of the brand – what types of entities should your brand NOT associate with? Define policies to guide decision-making! Create a task force to draft recommendations for what gifts and sponsorships will not be accepted. You may be associated with people or organization that you shouldn’t be!
- Personal Branding for Nonprofit Professionals: Lesson #2 from The Greatest Movie
- How Nonprofits Can Reach Millennials: Lesson #3 from The Greatest Movie
Want to better understand what happens when brands get together and mingle their identities? Go see POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD. I really enjoyed this movie and recommend it!
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