…Inspired by the new documentary, POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD. Does your nonprofit organization:

  • Offer sponsorship opportunities to businesses at your fundraising events?
  • Seek partnerships of mutual benefit with other nonprofits in your community?
  • Accept donations from donors – individuals, foundations, or corporations?

If you answered yes to any of those questions, you need to be thinking more critically about your brand and brand partnerships:

Consider the assets of your brand – how does a corporate brand benefit from partnering with you?  Take a brand inventory!  Ask a local PR firm to help you identify your brand strengths and the value of association with your brand.  You may be underselling sponsorship opportunities!

Consider your management of the brand – what types of entities should  your brand NOT associate with?  Define policies to guide decision-making!  Create a task force to draft recommendations for what gifts and sponsorships will not be accepted.  You may be associated with people or organization that you shouldn’t be!

More learnings…

Want to better understand what happens when brands get together and mingle their identities? Go see POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD. I really enjoyed this movie and recommend it!

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