Opening night at the movie theatre couldn’t have been any better!  Last night, my husband and I watched and thoroughly enjoyed POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD.

Remember the guy who ate a disgusting amount of McDonald’s meals in the documentary, Super Size Me?  Well, filmmaker Morgan Spurlock is at it again – serving as the lab rat in his own social experiment!  This time, the film focuses on product placement, co-promotion, and brand sponsorships in the movie industry.

I recommend POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD for all kinds of people:

  • If you are a consumer, get schooled on the complex ways brands are trying to reach out and convince you that they are the greatest ever.
  • If you are a movie buff, discover how the sponsoring corporations and the artists (writers, directors) arm wrestle over important decisions.
  • If you are a storyteller, take notes from Morgan Spurlock on how to write a film about a film – creating meaning and a compelling message as real life is happening.
  • If you are a marketer, hear more perspectives on the benefits and consequences of partnerships among brands.

If you like to learn, you won’t be disappointed.  If you have a sense of humor, you’ll certainly laugh.  If you want transparency, you’ll get exactly that.  Here’s the trailer, but you can learn even more about the film’s concept in Morgan Spurlock’s The Greatest TED Talk Ever Sold.

So, what does this have to do with my blog on nonprofit fundraising, marketing, and career advancement? This documentary has important learnings for every nonprofit organization and nonprofit professional! These blog posts are coming soon…

While the film had extensive financial partners through brand sponsorships, this blog does not.  Just in case you were curious…

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