My final educational session is “How to Maximize Matching Gift Dollars and Create a Matching Gift Program” with Carl Pitruzzello.

Is your nonprofit leveraging opportunities to double or triple an individual’s gift?  On average, 1 in 10 gifts is eligible for a match!  More than 16,500 companies match gifts. 

Follow these 3 Key Characteristics for Success: 

1. Organizational Commitment – You must invest to see a return!  Intentional effort is required to integrate matching gift opportunities throughout your development cycle, including cultivation, solicitation, acknowledgement, and stewardship.

2. Access to Quality Data – Start with contact information and also research employment information.  Detailed data is the foundation of your matching gift efforts.

3. Easy Process in Working with Donors – Educate donors on the opportunity to match.  Provide appropriate paperwork for the donor!  It’s your job to help make it happen.

Want realtime updates and insights from the Association of Fundraising Professionals 2011 Conference? Follow me @Jessica_Journey on Twitter.

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