Really? Do you need to tell me your email address in your email signature?  Really? Three different phone numbers?  Really?!?

I’m begging and pleading – please liven up your email signature. Use your email signature to reinforce your brand message and cultivate positive connections with your contacts.  Take advantage of the opportunity!

Here are some ideas:

  • Promote an upcoming event.
  • Share one of your favorite resources.
  • Highlight a popular blog post.

Keep it simple! Choose one promotional line to include, and only include that one.

Keep it fresh! Rotate the promotional line on a regular basis.

How do you use your email signature?  Please leave a comment with your idea!

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