Fundraising programs benefit from organization and planning. Effective infrastructure provides the necessary framework for successful fundraising. There are hundreds of different donor databases – each offering different features for organizing fundraising information.
I recommend a donor database that:
- Reflects all the different relationships a person can have with your organization (donor, board member, event volunteer, client services volunteer, staff, prospect, member, etc.)
- Reports gift information (including details on restrictions and solicitation)
- Captures knowledge about linkage, ability, and interest
- Offers tools for planning and recording cultivation, recognition, engagement, and stewardship strategies
- Allows for automation of repetitive tasks
TechSoup.org has a great resource, Finding the Perfect Donor Database in an Imperfect World.
What do you look for in a fundraising database? Leave a comment with your response!
Like what you’re reading? Subscribe to my blog.