Fundraising programs benefit from organization and planning.  Effective infrastructure provides the necessary framework for successful fundraising.  There are hundreds of different donor databases – each offering different features for organizing fundraising information.

I recommend a donor database that:

  1. Reflects all the different relationships a person can have with your organization (donor, board member, event volunteer, client services volunteer, staff, prospect, member, etc.)
  2. Reports gift information (including details on restrictions and solicitation)
  3. Captures knowledge about linkage, ability, and interest
  4. Offers tools for planning and recording cultivation, recognition, engagement, and stewardship strategies
  5. Allows for automation of repetitive tasks has a great resource, Finding the Perfect Donor Database in an Imperfect World.

What do you look for in a fundraising database?  Leave a comment with your response!

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