In a prior post, I mentioned my most recent project assignment with SPEA‘s Capstone course. My group is working with the Mayor’s Office on Neighborhood Branding. To get a jump start on the project, my group chose to attend the most recent “Mayor’s Night Out,” hosted on the near-east side of Indianapolis, on Monday, January 11, 2010.
The event provided great context to our project. The more we listened, the more we realized how important it is to understand the context of our project. We need to assess factors that may influence our work: political, economic, social, and technological (PEST analysis).
Let us expand this discussion to the greater realm of nonprofit professionalism…How can we do anything of value, as nonprofit professionals, if we do not understand the context of our communities? What is going on in your community at the state, county, city, neighborhood, and block level?
I encourage you to get out from behind your desk and step away from the computer! Go to events and talk with new people – asking their perspective on a current issue. Read the local paper – review online to read citizens’ comments. When you are waiting in line at a store, chat with the fellow customers around you. Get involved with an organization. Know what’s going on!!!
Please leave a comment with your suggestion on how to know what’s happening in your local area.