What’s your handle? How do you fit that into 140 characters? What should your avatar be?
Your brand is the true essence of your organization – its character, personality, and values.
Your brand is more than a corporate style sheet or a logo usage policy.
Your brand must transcend image size restrictions, character limitations, and unavailable user names.
So, what is your brand really about? Please leave a comment with the challenges your organization has faced in figuring out its brand on social media.