Question: How do you guarantee a marketing failure?
Answer: Provide the power of veto to every single person in the office and then make them all happy.
“Marketing by Committee” results in failure for all forms of marketing – whether it be a print brochure or a facebook page. The failure is evident: an unfocused message that is confusing to the audience.
So, what is the solution? Do we market in isolation from our colleagues? Of course not!
Solution: Ask for individual’s input. Explain that you are brainstorming – gathering lots of ideas. Promise to seriously consider the suggestions. Clearly indicate that the final product may not reflect those suggestions.
Ta-da: You now have ideas beyond your own by engaging your colleagues with clear expectations!
How do you engage your colleagues in marketing projects? Please leave a comment with your insight!