Fellow fundraisers, have you ever tried to communicate with a donor and realized that your organization:
- Had the wrong telephone number?
- Made an error in recording the gift amount?
- Incorrectly assumed the gift came from the husband not the wife?
- Hadn’t identified the donor as a former board member?
For a fundraiser, these details are critically important. Incorrect information can ruin a thank you call, a follow-up visit, or the entire relationship! When fundraisers do not have access to accurate information, they are stumbling down a bumpy road – tripping and falling!
What’s the solution? A database! …that is successfully structured and maintained!
A database should:
- Provide security and infrastructure to fundraisers
- Serve as the hub of all planning for prospecting, cultivation, solicitation, and stewardship
- Maintain consistent coding that is documented and explained
- Focus on relationships and people – not dollars and cents
- Be handled with care and attention
Do you think that a high-functioning database is necessary to succeed in fundraising? Why or why not? Please leave a comment with your perspective!