Engaging, inspiring, and humorous!  That’s how I would describe the opening keynote with Blake Mycoskie of TOMS shoes.

Blake was thought-provoking, discussing the power of giving and incorporating giving in everything you do, especially business!

According to Blake, there are three primary benefits of corporate civic engagement:

  • Serves as a catalyst to transform customers into marketers – they advocate on behalf of your brand!
  • Support the recruitment and retention of quality employees – creating a stellar workplace culture!
  • Attracts the best of the best in partnerships with other organizations – giving opportunities to leverage relationships for greater impact!

Blake chose to give “one for one” with TOMS shoes.  How else can businesses engage in giving?  Volunteerism?  Philanthropy?  Please leave a comment with your idea!

Want realtime updates and insights from the Association of Fundraising Professionals 2011 Conference?  Follow me @Jessica_Journey and #afpmeet on Twitter.

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