Blake was thought-provoking, discussing the power of giving and incorporating giving in everything you do, especially business!
According to Blake, there are three primary benefits of corporate civic engagement:
- Serves as a catalyst to transform customers into marketers – they advocate on behalf of your brand!
- Support the recruitment and retention of quality employees – creating a stellar workplace culture!
- Attracts the best of the best in partnerships with other organizations – giving opportunities to leverage relationships for greater impact!
Blake chose to give “one for one” with TOMS shoes. How else can businesses engage in giving? Volunteerism? Philanthropy? Please leave a comment with your idea!
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